Blueprint for Change

Marketing Strategy to Redefine Your Business

Through the Blueprint for Change (B4C) program, PLP is there to not only help you with intelligent workflow solutions, but also to equip you with the right skills and knowledge to reposition your value to your AEC customers.

Struggling to be more than "just a printer"—to be relevant and strategic to your AEC customers? The B4C program is five months that will change the way you look, speak, market, sell and deliver value.

Program Goal

Increase sales by repositioning your value proposition to existing and new customers.

Participants

CEOs and sales leaders from non-competitive companies who want to build a stronger technology offering for AEC customers. Two participants per company.

B4C was a great experience and provided our leadership the direction we needed. The program focused our efforts and helped us convey a different message to potential customers... a message very different from our traditional competitors. The message is working. B4C was a great investment."

Troy Illum
Vice President Sales, Drexel Technologies
Lenexa, Kansas

The B4C program is a must for all companies interested in laying the foundation for the future. Eastern Engineering clearly has a plan for the future. This would not have been possible without the help of PLS, PLP and the B4C program.

Mark Langdon
President, Eastern Engineering
Muncie, Indiana

Commitment

Executive level involvement. Attendance at three live sessions plus monthly webinars and coaching calls. Most importantly, a commitment to communicate the change through a proven process.

Process

Proven process that awakens opportunity immediately. Comprehensive in scope with outcomes focused on actions you can execute yourself or with our help.
Blueprint for Change process, B4C

Outcomes

Repositioning your company is not an overnight fix. In our work with others like you, clients first see improvement in profit margin, followed by top line revenue growth. During the program you can expect:
Blueprint for Change Outcomes

Past Participants: What's the Impact?

  • Stopped giving away software—clear pricing model and profitable
  • Closing software and services deals
  • Writing "no print bill" contracts, and making money
  • Changed their website and are realizing revenue from incoming leads from the web
  • Trained people company-wide in the new value proposition, and started to hear it echoed from customers in better referrals
  • Got it done—created a clear, measurable marketing plan and executed it

Determine if the Blueprint for Change Program is Right for You

  • Do you want your AEC customers to know that you do more than just printing? 
  • Are you committed to providing strategically relevant construction technology services in addition to the tactical commodities you provide today?
  • Do you see an immediate need to lay a foundation for the future of your business?
  • Would you like to distance and differentiate yourself from your competition?

If you answered yes to any of these questions you may a good fit for the program. Each session is limited to a small number of companies.

Please contact us to learn more about the program, or to apply for an open participant slot in the next session.

Like PLP, our strategic partner PLS has worked in this industry for years, and is committed to helping it flourish. I am excited to work with them to help you grow, change and succeed.

John Cronin
President, PLP Digital Systems
Arlington, Virginia